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News and events
In 2024, WebEye – a ByteDance(Tiktok) invested company started deply it’s programmatic business with local lagest DSP partners, then, launched CPS(affilate partner) program of one local heavy marketplace player, the daily GMV rans above $10K.
Started from 2020, became information content CP with Huawei(&Honor) mobile. 2 years later, togather with Huawei launched the first in region “Global Search” similar project within a Huawei search product. Nowadays, all OEM manufatures are deploying their own Gloabal Search products in browser, -1 screen inventories.
Collaborated with Xiaomi from 2018, lauched the first newsfeed service in CIS countries. In first 3 years, the monthly clicks hit above 40 million in a single newsfeed channel. It made Xiaomi smartphone eco-system unique among competitors.
Cost Per Order in E-commerce Operations in 2025
9th Feb 2025
Cost Per Order (CPO) as a key e-commerce performance metric that measures the total cost of fulfilling a customer order, including processing, packaging, warehousing, shipping, and returns. A lower CPO signals efficient operations, while a high CPO highlights inefficiencies. It shows how to calculate CPO by dividing total operational costs by orders fulfilled and offers practical tips to track and reduce CPO using ecommerce platforms, warehouse and cost-tracking systems, automation, negotiating shipping rates, and outsourcing logistics to third-party providers. Optimizing CPO helps improve profitability and operational efficiency in online retail.
Cost per Add‑to‑Cart Statistics For eCommerce Stores
27th Apr 2025
Tracking Cost Per Add-to-Cart (CPAC) is essential important— marketers spend a lot to get a shopper to add an item to their cart—as a key metric for evaluating campaign performance and optimizing budgets. It shares benchmarks like a global add-to-cart rate of around 6.5%, with variations by region, device, and industry (e.g., food & beverage often higher). CPAC is calculated by dividing marketing spend by add-to-cart actions, and differs from metrics such as CPA and CTR. Factors like traffic source, device, product category, pricing, and seasonality significantly influence CPAC and conversion outcomes.
High-Converting Black Friday Subject Lines for Campaigns
11th 12 2025
By using high-converting Black Friday email subject lines and slogans marketers boost open rates and conversions during the peak shopping season. The words you choose matter, especially on mobile where most Black Friday purchases occur. Key tips include keeping subject lines short, creating urgency or FOMO, and using personalization to increase engagement. It also recommends starting campaigns early (mid-October through Cyber Week) and tailoring lines to audience and industry. Examples span punchy, humorous, emoji-powered, urgency-driven, and personalized lines to cut through inbox noise and drive sales.